The “Shop the Rock” campaign was developed in 2009 to encourage local spending, which in turn supports essential services and reduces property tax rates. With a “who’s who” of name brand stores, foodie destinations and local gems to explore, Round Rock benefits greatly from the popularity of our local businesses.

When you purchase taxable goods and services in Round Rock, you pay 8.25 percent in sales taxes. 6.25 percent goes straight to the state of Texas, and the other 2 percent stays here in Round Rock. That might not seem like much, but the City of Round Rock makes that 2 percent go a long way! Here’s how:

  • 1 percent goes into the general fund to pay for basic local government services like police, fire protection, parks and the library. This covers more than one-third of the cost of these essential services.
  • A half-percent of Round Rock’s sales tax directly works to reduce your property tax rates, thanks to a measure passed by Round Rock voters in 1987. Round Rock’s property tax rate is 15 cents lower than it would be without the half cent sales tax for property tax reduction.
  • The last half-percent of sales tax is for economic development – primarily in the form of major road projects. Since voters approved this additional sales tax in 1997, the City has leveraged revenue from this half-cent into $582 million worth of projects.


There are plenty of great shopping centers and retailers in town, so what are you waiting for? Shop local — it’s the gift that keeps on giving!