shop the rock * round rock, texas

improving the city one purchase at a time

good things come to those who shop

Want better roads? How about better parks? All you have to do is Shop the Rock. Seriously, head over to the outlets and buy those shoes, or venture downtown for lunch. It doesn't matter if you are shopping, dining or getting a haircut your dollars are helping to pay it forward and build our community. What makes this possible? Sales tax. Though it may be the least sexy tax, it is the hardest working one. So next time you see a shirt you love, buy it. Your city will thank you.

do you
know what
a half-cent
can do?

  • Make some serious transportation improvements, $430 million worth to be exact.
  • Save your money on property taxes, 19 cents and counting!
  • Better your quality of life and lower your cost of living.

    ready to plan your shopping adventure?

    Weekend warrior, family friendly, foodie and fabulous. Whatever your vacay style is you’ll find it in Round Rock. Choose from a variety of weekend itineraries and discover the perfect places to shop, play and getaway.

    Sports Weekend

    Ready for a weekend that is sure to be a home run? Pack your gear and head on over to Round Rock for a few days of fun, games and friendly competition.

    Full Itinerary

    Family Weekend

    Kids in tow, no problem! Round Rock has activities to keep the young and young at heart playing and exploring for days on end.

    Full Itinerary

    Foodie Weekend

    Next big thing, best food in town, yelp rated – whatever makes your mouth water and belly growl, we have it in Round Rock. Get ready to eat, drink and be merry!

    Full Itinerary

    Girl's Weekend

    Sometimes girls need to get out and have some fun. From spas to shopping, we have all the best places to let your hair down with your gal pals.

    Full Itinerary

    Round Rock celebrates National Donut Day in “World Famous” style

    Take a look at how locals are celebrating the holiday

    Even though we pretty much consider every day #NationalDonutDay here in Round Rock, there's no harm in indulging in a little extra sweetness, right?!Take a look at how folks are celebrating the holiday at the locally loved ...

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    Pinthouse Pizza announces plans to expand into Round Rock

    Slice, slice baby!

    Slice, slice baby! The locally famous Austin craft brewpub, ...

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    #shoptherock

    partners that rock

    Thanks to our partners we are able to ensure that when you shop, we all grow!